The negative effects of littering are severe, with littered plastic harming marine species, impacting coastal economies and entering the human food chain.

The rapid increase in the use of microbeads and single-use plastics has increased the problem. Unless action is taken now, our seas will be ruined. If no action is taken, by 2050 there could be more plastic than fish in our oceans.

The “Saving Our Blue” campaign seeks to address the main causes of the problem through:

1. educating and engaging citizens,
2. collaborating with NGOs and the private sector,
3. promoting a unified call to action and  support  a national movement to influence change.

The awareness that is being promoted by MEEE through the Saving Our Blue Campaign also comes at an opportune time, with the ban on the sale of single-use plastics locally coming into force in January 2022, following the import ban in January 2021.